Cultural awareness, also called cultural sensitivity, is the awareness and knowledge about different cultures. It is about acknowledging as well as respecting different cultures and their identities, accepting cultural diversity from different parts of the world and also about uniting as one for a common business goal. It is disregarding cultural differences among the people. Companies can use different approaches to enhance and promote it among the personnel. For example, conducting seminars about different cultures. Or holding meetings about norms and values. Companies can also arrange conferences and workshops. This will tell them about communication practices and common business ethics. The advertisements shown on social media and print media can also play their part. Social media can teach people about the importance of cultural awareness. Social media can help inform people how helpful it is to a country. This is quite common in Australia and some other European countries. They have initiated such programs which are crucial to professional development.

UNITE PEOPLE HAVING DIFFERENT CULTURES

Cultural awareness unites people who have different cultures. It brings together people who have dissimilar backgrounds around the world. Cultural diversity is now quite common due to globalization. It helps people in understanding other cultures. It highlights the positive side of various cultures. It also leads to finish the disputes and myths about different cultures. It encourages employees of the company to work for a common business goal. This increases harmony and peace in the workplace. This also brings professional development. A diverse workplace can improve team success at a significant level. It allows for greater input from various sources. Thus, it helps in innovative solutions to a business problem.

KNOWLEDGE OF DIFFERENT CULTURES

Cultural awareness promotes various cultures and their norms. It tells people about other people working in an environment. This decreases the disputes among the people. For example, training and conferences conducted in the workplace can promote cultural awareness. This will increase the productivity of employees in the organization. This will also bring development to the organization. Cultural awareness in the country brings people together. They learn about different cultures and their practices. Cultural awareness training improves relationship skills. It informs us of the correct procedures for business etiquette. It tells how to manage personal introductions. It advises us what is acceptable (or unacceptable) in different social situations. It also informs about the reasons for different values and beliefs.

CONCLUSION

Cultural awareness is one of the keys to success in the development of the company or the country. It increases knowledge among the people about different cultures. It also helps in the decreasing of disputes among the people. It makes the employees and the people of the country from different cultures act as one. It helps in making good business decisions. It increases the chance of us making more insightful, considered decisions. A company with better cultural awareness can expect more growth in the company. Such companies have an obvious chance of being more developed.